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A 100-Day Revenue Challenge

I’m racing from$0 to $100Kin revenue—in100 days.

Watch every sales move—or use the same AI-powered plays to launch and sell yours.

Every day, I’ll share the offers, content, pages, outreach, AI workflows, costs, collected revenue, mistakes, and pivots—as they happen.

No team. Just me—using ChatGPT, Codex, and AXL.

Why follow this race

I’m Dmitry Yurchenko.

AI made building easier. Selling is still the hard part.

I’ve launched 11 startups. Four led to successful multimillion-dollar exits. One major failure left me with substantial debt. I know what growth looks like—and what mistakes can cost.

For this challenge, I plan to launch one new online offer in public and may share selected decisions, numbers, experiments, and setbacks.

I’ve used audience growth, social selling, and automated funnels to generate millions across my businesses. For 100 days, I plan to test that approach in public; the schedule and materials may change.

11 startups4 multimillion-dollar exitsMillions generated through marketing and salesEvery move measured

Live scorecard · Starts September 1, 2026

One new offer. $0 collected. The race starts here.

My target is $100K in collected revenue. Your target is yours.

Challenge day0 / 100
Leads0
Customers0
Collected revenue$0 / $100K

Updated throughout the challenge. Business results are not guaranteed.

The public playbook

Watch the move. Run your version. Let the numbers decide.

If AXL publishes an update, you can choose whether and how to adapt it.

01

Watch

View whatever offer, content, page, outreach, prompt, or workflow AXL chooses to publish.

02

Adapt

Understand the thinking and fit the move to your buyer.

03

Sell

Take one focused action into the market and ask for the sale.

04

Measure

Track leads, sales, costs, misses, and the next move.

Watch → Adapt → Sell → Measure → Improve

Choose your track

Watch for free. Or build and sell with me.

Watch for free

$0

Follow the public challenge and get selected updates by email.

  • Public episodes and challenge updates
  • The public challenge scorecard
  • Selected prompts and playbooks
  • A free way to follow the race before joining the community
Watch for Free Live challenge starts September 1, 2026. Email only; unsubscribe anytime.

Build with the community

You need a reason to ship this week.

Join the private Builder Room, choose your next move, and build alongside people turning real offers into real sales.

Join the Builder Room

The 100-day plan

First sale. Repeatable sales. Then scale.

Days 1–30

Make the first sales

Choose your buyer, sharpen your offer, and launch your first sales campaign.

Days 31–60

Make sales repeatable

Improve content, lead generation, follow-up, and conversion.

Days 61–100

Scale what works

Double down on winning channels, automate follow-up, and protect margin.

My stack

I’m running the challenge with ChatGPT, Codex, and AXL.

AXL is the stack Dmitry plans to use for pages, leads, follow-up, payments, and community operations. You can follow the challenge and build with any tools you prefer.

See how AXL works ↗

Straight answers

Questions before you start.

Everything you need to choose your track, understand the costs, and know what happens next.

Who is this challenge for—and what can I sell?

For experts, consultants, coaches, creators, service founders, and AI builders turning a new or early-stage online offer into sales. Sell an AI product—SaaS, automation, an AI tool, or a vibe-coded app; an educational product—a course, cohort, or membership; or an expert service—coaching, consulting, an audit, or implementation.

Does my offer have to be new?

No. Choose the New Offer Track if your specific Challenge Offer had $0 in sales before Day 1, or the Growth Track if it already sells. You may use your existing expertise, audience, brand, content, code, and infrastructure.

Can I join if I’m building an AI product or vibe-coding from scratch?

Yes. The challenge is built for AI products, SaaS, automations, and vibe-coded apps—as well as courses and expert offers. Bring the tools you use and focus on getting the next real customer signal.

What if I join after September 1?

The public challenge starts September 1, 2026 and runs for 100 days. You can join the private Builder Room after the start date and follow the challenge from that point.

What do I get for $45—and how is it different from Watch?

Watch is the free public track. A one-time $45 payment gives you private Builder Room access through the 100-day challenge, weekly execution prompts, the Full GTM Navigator, peer feedback, and the builder scorecard. No subscription.

Do I need AXL to join the Builder Room?

No. You can join the Builder Room and build with the tools you already use.

Who is Dmitry Yurchenko?

Dmitry is a serial entrepreneur, a SKOLKOVO MBA graduate, and the co-founder of AXL.tech. In 2010, he co-founded Knopka Zhizni (“Life Button”), a medical-alert startup whose service reported helping save more than 1,000 lives by 2015. He later co-founded the Online School Accelerator, which trained 4,500 aspiring e-learning founders.

Are results guaranteed?

No. I’ll show you what I do and what happens, but results depend on your offer, market, audience, execution, and costs. Business outcomes vary.

Start here

Choose how you want to join.

Watch for free

Request free Watch access.

Get selected public challenge updates by email.

Free Watch access does not include the private Builder Room.