I’m racing from $0 to $100K in revenue.

For experts, consultants, coaches, creators, service founders, and AI builders turning a new or early-stage online offer into sales. Sell an AI product—SaaS, automation, an AI tool, or a vibe-coded app; an educational product—a course, cohort, or membership; or an expert service—coaching, consulting, an audit, or implementation.

No. Choose the New Offer Track if your specific Challenge Offer had $0 in sales before Day 1, or the Growth Track if it already sells. You may use your existing expertise, audience, brand, content, code, and infrastructure. Any planned Bentley eligibility will require a qualifying new offer, separate checkout and records, and compliance with the final Official Rules.

Yes. Daniil Musatov, AXL’s CTO and my partner since 2019, will help builders think through architecture, technical roadblocks, and practical next steps for AI tools, automations, SaaS, and vibe-coded apps. This is collaborative guidance—not unlimited done-for-you development.

The live show starts September 1, 2026, but you can join later and receive everything already published. Your Day 1 begins when you activate Builder access, and your final Builder leaderboard result is recorded at the end of your Day 100. Bentley entry deadlines and competition dates are separate and will be governed by the Official Rules.

Watch is free and includes every public episode, my live scorecard, the Day 0 Plan, and selected materials. The $45 one-time Founding Season fee gives you 100 days of access to the private Builder Room, complete playbooks, weekly missions, feedback, and your Builder scorecard. No subscription or auto-renewal. AXL usage, ads, payment processing, and other paid tools are separate. Your weekly minimum is one sales experiment, one scorecard update, and one lesson shared.

You can watch and apply the lessons with any tools. AXL is strongly recommended for operating your sales workflow and is required to appear on the Builder leaderboard. It is not included in the $45 fee. AXL is usage-based, with a $50 monthly minimum credited toward usage; actual charges may be higher. The scorecard tracks leads, customers, collected revenue, refunds, and weekly execution across your 100-day window. Final ranking and public-data details will be published before the leaderboard opens.

No. The Builder leaderboard is part of the paid Builder Room and requires AXL. The planned Bentley competition will be a separate, free-entry program; no purchase or AXL subscription will be required or improve scoring. The planned Bali villa stays are separate AXL performance awards with their own eligibility and rules. None of the prize programs is open yet. Joining a list or buying Builder access is not an entry.

Dmitry is a serial entrepreneur, a SKOLKOVO MBA graduate, and the co-founder of AXL.tech. In 2010, he co-founded Knopka Zhizni (“Life Button”), a medical-alert startup whose service reported helping save more than 1,000 lives by 2015. He later co-founded the Online School Accelerator, which trained 4,500 aspiring e-learning founders, and ACCEL-Nest, an entrepreneur-focused residential community in Bali.

No. I’ll show you what I do and what happens, but results depend on your offer, market, audience, execution, and costs. Business outcomes vary.