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Dmitry Yurchenko with his white Bentley Bentayga

A 100-Day Revenue Challenge

I’m racing from$0 to $100Kin revenue—in100 days.

Watch every sales move—or use the same AI-powered plays to launch and sell yours.

Every day, I’ll share the offers, content, pages, outreach, AI workflows, costs, collected revenue, mistakes, and pivots—as they happen.

No team. Just me—using ChatGPT, Codex, and AXL.

Build. Sell. Compete for my Bentley—or a stay at my Bali villa.*

Why follow this race

I’m Dmitry Yurchenko.

AI made building easier. Selling is still the hard part.

I’ve launched 11 startups. Four led to successful multimillion-dollar exits. One major failure left me with substantial debt. I know what growth looks like—and what mistakes can cost.

For this challenge, I plan to launch one new online offer in public and may share selected decisions, numbers, experiments, and setbacks.

I’ve used audience growth, social selling, and automated funnels to generate millions across my businesses. For 100 days, I plan to test that approach in public; the schedule and materials may change.

11 startups4 multimillion-dollar exitsMillions generated through marketing and salesEvery move measured

Live scorecard · Starts September 1, 2026

One new offer. $0 collected. The race starts here.

My target is $100K in collected revenue. Your target is yours.

Challenge day0 / 100
Leads0
Customers0
Collected revenue$0 / $100K

Updated throughout the challenge. Business results are not guaranteed.

The public playbook

Watch the move. Run your version. Let the numbers decide.

If AXL publishes an update, you can choose whether and how to adapt it.

01

Watch

View whatever offer, content, page, outreach, prompt, or workflow AXL chooses to publish.

02

Adapt

Understand the thinking and fit the move to your buyer.

03

Sell

Take one focused action into the market and ask for the sale.

04

Measure

Track leads, sales, costs, misses, and the next move.

Watch → Adapt → Sell → Measure → Improve

Choose your track

Watch for free. Or build and sell with me.

Watch for free

$0

Follow the public challenge and get selected updates by email.

  • Public episodes and challenge updates
  • The public challenge scorecard
  • Selected prompts and playbooks
  • A free way to follow the race before joining the community
Watch for Free Live challenge starts September 1, 2026. Email only; unsubscribe anytime.

Build with the community

You need a reason to ship this week.

Join the private Builder Room, choose your next move, and build alongside people turning real offers into real sales.

Join the Builder Room

The 100-day plan

First sale. Repeatable sales. Then scale.

Days 1–30

Make the first sales

Choose your buyer, sharpen your offer, and launch your first sales campaign.

Days 31–60

Make sales repeatable

Improve content, lead generation, follow-up, and conversion.

Days 61–100

Scale what works

Double down on winning channels, automate follow-up, and protect margin.

The planned grand prize

The top verified builder could win my Bentley Bentayga.*

This is my real Bentley. Putting it on the line makes this race personal.

Dmitry with his daughters and dog in front of the Bentley after a family race
A family race day—and a reminder that a business result should change real life.
Dmitry with his daughters and dog at the family home beside the Bentley
At home in Florida—with the people the business was meant to serve.
Dmitry's wife, daughters, and dog at the family home beside the Bentley
The real value of the Bentley is the family life built around it.
1 / 3

New offer. First sale. Highest verified Challenge Profit.

If the competition opens, the winner will be determined under the final Official Rules after all required records have been verified.

You build. You sell. You document. The verified numbers decide.

Get Competition UpdatesThe competition is not yet open. Entry will be free and separate from the paid Builder Room. No purchase necessary. A purchase will not improve eligibility or scoring. Official Rules will apply. Void where prohibited.

My stack

I’m running the challenge with ChatGPT, Codex, and AXL.

AXL is the stack Dmitry plans to use for pages, leads, follow-up, payments, and community operations. You can follow the challenge and build with any tools you prefer.

See how AXL works ↗

Separate AXL awards

Six winners. One night at my private Bali villa for each.

Three awards for eligible AXL builders. Three for eligible referral partners. Separate rules, scoring, and verification apply.

Aerial view of Dmitry's Bali villa with its pool
The full property: a private Bali villa surrounded by tropical green.
Dmitry with his family beside the villa pool
The family home behind the separate AXL leaderboard awards.
Family enjoying the Bali villa pool
The pool and shared spaces are part of the villa stay experience.
Dmitry and his wife inside the Bali villa
A personal place, offered through a separate, rules-based award program.
Double-height living room, kitchen, piano, and pool view inside Dmitry's Bali villa
Inside the villa: a double-height living room, kitchen, piano, and a view of the pool.
1 / 5
Three AXL builders

Build useful systems.

Recognizing verified AXL workflows that move a real business forward.

Three referral partners

Bring customers who stay.

Recognizing verified, retained AXL customers—not clicks or raw leads.

AXL usage and referrals never improve your Bentley ranking.

These programs are not open yet. Final terms will define eligibility, scoring, verification, stay dates, blackout dates, guest limits, and restrictions. One lodging night per winner; flights, transfers, meals, taxes, and incidental expenses are not included.

Straight answers

Questions before you start.

Everything you need to choose your track, understand the costs, and know what happens next.

Who is this challenge for—and what can I sell?

For experts, consultants, coaches, creators, service founders, and AI builders turning a new or early-stage online offer into sales. Sell an AI product—SaaS, automation, an AI tool, or a vibe-coded app; an educational product—a course, cohort, or membership; or an expert service—coaching, consulting, an audit, or implementation.

Does my offer have to be new?

No. Choose the New Offer Track if your specific Challenge Offer had $0 in sales before Day 1, or the Growth Track if it already sells. You may use your existing expertise, audience, brand, content, code, and infrastructure. Any planned Bentley eligibility will require a qualifying new offer, separate checkout and records, and compliance with the final Official Rules.

Can I join if I’m building an AI product or vibe-coding from scratch?

Yes. The challenge is built for AI products, SaaS, automations, and vibe-coded apps—as well as courses and expert offers. Bring the tools you use and focus on getting the next real customer signal.

What if I join after September 1?

The public challenge starts September 1, 2026 and runs for 100 days. You can join the private Builder Room after the start date and follow the challenge from that point. Any prize program will have separate rules and dates if it opens.

What do I get for $45—and how is it different from Watch?

Watch is the free public track. A one-time $45 payment gives you private Builder Room access through the 100-day challenge, weekly execution prompts, the Full GTM Navigator, peer feedback, and the builder scorecard. No subscription.

Do I need AXL to join the Builder Room?

No. You can join the Builder Room and build with the tools you already use.

Are the Bentley competition, Builder leaderboard, and Bali awards the same?

No. Challenge Access does not enter you in any contest, sweepstakes, leaderboard, or award program and does not improve eligibility, odds, ranking, or scoring. Any Bentley, Bali, or leaderboard program will exist only if separate rules are published and entry opens.

Who is Dmitry Yurchenko?

Dmitry is a serial entrepreneur, a SKOLKOVO MBA graduate, and the co-founder of AXL.tech. In 2010, he co-founded Knopka Zhizni (“Life Button”), a medical-alert startup whose service reported helping save more than 1,000 lives by 2015. He later co-founded the Online School Accelerator, which trained 4,500 aspiring e-learning founders, and ACCEL-Nest, an entrepreneur-focused residential community in Bali.

Are results guaranteed?

No. I’ll show you what I do and what happens, but results depend on your offer, market, audience, execution, and costs. Business outcomes vary.

Start here

Choose how you want to join.

Watch for free

Request free Watch access.

Get selected public challenge updates by email.

Free Watch access does not include the private Builder Room or enter you in a prize program.