My 100-Day Customer Acquisition Plan + Live Scoreboard
My exact 100-day path to find buyers.
This is the working plan I’m using to choose one offer, reach paying buyers, build a repeatable sales path, and scale what works. Open any stage below to see the actions and checkpoints.
Free · About 3 minutes · No credit card · See your plan on screen + get a copy by email
* Dmitry’s educational build-in-public experiment—not an investment or revenue promise. No payment or financial information requested.
The complete plan
One hundred days from a promising idea to a sales process backed by evidence.
This is not a rigid calendar or a promise that every business grows at the same speed. It is the sequence I use to avoid building too much before buyers care and scaling before the numbers work.
The stages stay collapsed so the plan is easy to scan. Open one to see what I decide, what I do, what I track, and the checkpoint for moving forward.
Choose the product × buyer betFind the offer with the best path to early revenue and long-term potential.
What I decide: I start with at least three product-and-buyer hypotheses. Each one must sit at the intersection of what I can credibly deliver, the resources I already have, an urgent problem, and buyers who can and will pay.
How I prioritize: I score speed to the first sale, access to buyers, strength of the pain, startup cost, price potential, delivery fit, and room to scale. A founder with $1,000 needs a different first move than someone ready to invest $5,000–$15,000 or use outside funding.
What I research: I study competitors and adjacent businesses, then choose a reference offer and landing page. I borrow proven sales mechanics—not protected words, design, identity, or claims.
What I calculate: Target revenue, price, customers required, likely conversion, qualified conversations, and leads needed.
Checkpoint: One primary product × buyer hypothesis, one backup, a benchmark sales mechanic, and workable acquisition math.
Build the smallest complete sales pathMake the offer easy to understand, trust, and buy.
What I decide: B2B or B2C, price, funnel type, where buyers already are, and whether the sale needs outreach, a call, demo, free consultation, workshop, application, or self-serve checkout.
How I choose a channel: I match buyer access with my budget, lead-generation experience, sales style, and willingness to speak directly with customers. The first channel must create useful buyer conversations at a cost I can afford.
What I build: One clear offer, landing page, primary CTA, lead form, follow-up, first creatives, domain, and working payment path. I add basic business setup, offer terms, privacy and refund language where applicable, plus qualified legal or tax advice when required.
What I deliver: Only the minimum product needed to produce the first promised result and learn from real customers.
Checkpoint: A credible offer, working funnel, way to collect payment, and minimum sellable product ready for buyers.
Sell, learn, and repeatStart close to the buyer and improve from evidence.
How I start: Lead generation follows a gradient: warm contacts, targeted outreach, founder-led conversations, relevant communities, partners, borrowed audiences, content, and then small paid tests when the message is clear enough to measure.
The operating loop: Generate leads → talk to buyers → make offers → close sales → deliver → collect feedback → improve → follow up → sell again.
What I track: Replies, qualified conversations, offers or demos, purchases, collected sales, repeated objections, and time to first customer value.
What I improve: One bottleneck at a time across the landing page, follow-up, pricing, onboarding, delivery, and proof. I keep the buyer and core offer stable long enough to learn.
Checkpoint: Paid customer evidence and signs that the same sales process can produce another customer.
Scale what worksStrengthen the winning offer and channel before adding volume.
How I choose the winner: I compare channels using qualified leads, purchases, collected sales, promotion cost, founder time, and customer quality. Attention alone does not count.
What I fix first: Conversion, proof, follow-up speed, delivery capacity, onboarding, refunds, and customer results. Growth should not make a weak system worse.
How I scale: I increase outreach, partner activity, content, or paid budget in controlled steps. After each increase, I check lead quality, conversion, margin, delivery, and retention. A second channel comes only after the first is understandable and repeatable.
Checkpoint: A documented decision to scale, improve, change direction, or stop.
Updated in public
My Live Scoreboard
This is the scoreboard I’ll use throughout the challenge. It tracks buyer behavior and business results—not likes or polished case studies. The $100,000 net collected sales target is my operating goal, not a promise of anyone else’s results. A dash means no result has been recorded yet.
* Dmitry’s personal target—not typical, promised, or expected participant results.
Pre-launch · Day 0
On mobile, swipe horizontally to review every metric. The participant column stays visible.
| Participant | Route | Day | Website visits | Leads | Visit → lead | Qualified conversations | Offers / demos | Purchases | Collected sales (USD) | Promotion spend (USD) | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dmitry YurchenkoFounder public run | Starting-line audit | Day 0 | — | — | — | — | — | — | $0 | $0 | Pre-launch |
| Participant 1Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
| Participant 2Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
| Participant 3Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
Defined inputs
Website visits come from the participant’s tracked page. Leads have a valid contact method. Qualified conversations confirm fit and need. Offers / demos include proposals, trials, applications, webinars, or sales calls tied to a real next step.
Cash, not pipeline
Net collected cash means settled payments minus refunds and chargebacks—not contracts, projected LTV, or open invoices.
Consent and verification
Manual entries are self-reported. Connected sources can be marked verified. Public identity and detailed metrics require separate opt-in.
Now make it yours
My plan is the example. Your first move should fit your business.
Your starting point depends on what you are building, who you can reach, what evidence you already have, your price, budget, sales style, and available time. Answer six quick questions and AXL will identify the most useful five-day sprint for your situation.
Your free personal plan
One priority. Three practical next steps.
- One product × buyer direction
- One practical way to reach buyers
- Three actions for the next five days
Free · About 3 minutes · No credit card · See it on screen + get a copy by email