Prove demand before another build cycle.
Your route prioritizes buyer evidence, founder-led demos, a paid pilot, activation, and distribution before more features.
A 100-Day GTM System for Founders
The 100-Day Customer Acquisition Plan
For AI product builders, SaaS founders, and expert-led education businesses that need a dependable path from offer to paying customer. The AI Navigator turns your stage, buyer, reach, and evidence into a practical starting route.
Six questions · About 3 minutes · Personalized by AI · Shown on screen + sent by email
One product × buyer bet
One primary way to reach and convert buyers
Cash and buyer behavior over views
An evidence checkpoint at every phase
Different businesses. Different constraints.
The framework stays consistent. Your route does not.
The Navigator changes the first moves, funnel language, and scorecard based on what you sell, what evidence you already have, and how buyers can currently reach you.
Turn expertise and audience into collected cash.
Your route prioritizes the strongest offer, list reactivation, one conversion event, systematic follow-up, and enrollment math.
Narrow the ICP and prove a measurable sales motion.
Your route connects named accounts, demos or trials, activation, sales cycle, capacity, and repeatable pipeline.
The public plan
Nine phases. One continuous sales loop.
The default route spends only 24 days choosing and preparing. The remaining 76 days are spent earning a paid customer, pilot, or deposit; repeating what works; choosing a winning channel; and scaling with control.
Choose One Fast Bet
Prioritize one product × buyer hypothesis using pain, purchasing power, access, founder edge, time to value, and repeatability.
Borrow a Proven Pattern
Study three to five competitors or substitutes. Choose one active landing page and borrow its mechanics—not its words, design, or claims.
Build the Acquisition Math
Turn price, budget, capacity, audience, and sales style into customers, qualified conversations, and weekly activity.
Package the Minimum Sellable System
Create one offer, one page, one CTA, one conversion path, one follow-up sequence, and the smallest product that can deliver meaningful value.
Earn the First Paid Customer Signal
Move from warm asks to targeted outreach to one borrowed-audience test. A customer, paid pilot, or deposit counts; views and verbal interest do not.
Repeat the Motion
Keep the same buyer, offer, and primary sales motion. Improve follow-up, objections, onboarding, and first customer value.
Choose the Channel Winner
Keep the direct channel as a control, add one leveraged candidate, and compare qualified pipeline per dollar and founder hour.
Make the Winner Scale-Ready
Improve conversion, proof, capacity, delivery, and follow-up. Increase volume only in controlled steps.
Scale and Publish the Verdict
Put most of the effort into the winner, improve the main bottleneck, and end with a documented decision for the next 100 days.
Launch → Log → Listen → Change One Variable → Sell Again
The phases stay. The time inside them should change.
A validated offer should not spend ten days pretending to ideate. An early idea should not spend money pretending to scale. Your answers identify the likely constraint and become the inputs for reallocating the 100 days around it.
Decision logic
Your six answers change the first move—not just the label.
The Express Plan uses only signals strong enough to change your route, primary acquisition motion, bottleneck, or first five-day test. Everything else stays labeled as an assumption for the Full AI Audit.
An idea earns a validation route. A ready offer moves into sales. Existing but inconsistent acquisition moves into repeatability before scale.
Your one-sentence hypothesis becomes the current bet. The plan sharpens it without pretending the market has validated it.
Owned contacts trigger reactivation. Named prospects favor founder-led outreach. Partners and communities favor borrowed distribution.
The first-100-day value of a customer changes the safest way to sell, the number of conversations required, and how much automation is justified.
The plan distinguishes paid validation, the first $10K, repeatable acquisition, and controlled scale instead of prescribing the same milestone to everyone.
Price, budget, capacity, assets, sales behavior, and baseline metrics are resolved inside the challenge before the Express Plan becomes a living Navigator.
What we use your brief to prepare
Example: At $2,500 per sale, a $25,000 collected-cash goal requires 10 customers. At a 25% planning close rate, that means 40 qualified sales conversations—about four per active selling week. The brief records the assumptions so your own data can replace them.
Choose your participation mode
Watch the evidence—or build beside us.
Both modes enter the challenge community. Watch is for learning from the live run without public execution commitments. Build is for applying the same evidence checkpoints to your own offer with peer accountability and the Full GTM Navigator.
Watch
Follow Dmitry and the first cohort as the experiments, numbers, mistakes, and decisions unfold.
- See the roadmap, scoreboard updates, and evidence checkpoints
- Learn from real offer, funnel, and channel experiments
- Use the planning prompts without publishing your own metrics
Build
Run your own 100-day acquisition plan alongside the cohort and bring real artifacts to the community.
- Complete the Full GTM Navigator and commit to one weekly evidence target
- Get peer review on the offer, page, creative, and sales motion
- Opt into the public scoreboard by name or alias—or stay private
Why AXL: AXL keeps the plan, pages, forms, follow-up, products, and metrics in one AI-native marketing system. Connect it through MCP to the foundation AI you already use, then operate the workflow through chat instead of moving between disconnected tools.
Get My Express GTM Plan ↗Public execution, not polished case studies
First Cohort Scoreboard
Dmitry’s public operating target is $100,000 in net collected sales over 100 days—it is not a promise of your results. Metrics begin on Day 1. Empty cells mean no data has been recorded yet, not hidden performance. Planning answers remain private; public identity requires a separate opt-in.
Pre-launch · Day 0
On mobile, swipe horizontally to review every metric. The participant column stays visible.
| Participant | Route | Day | Website visits | Leads | Visit → lead | Qualified conversations | Offers / demos | Purchases | Collected sales (USD) | Promotion spend (USD) | Status |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dmitry YurchenkoFounder public run | Starting-line audit | Day 0 | — | — | — | — | — | — | $0 | $0 | Pre-launch |
| Participant 1Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
| Participant 2Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
| Participant 3Name added after opt-in | Pending | — | — | — | — | — | — | — | — | — | Pending |
Defined inputs
Website visits come from the participant’s tracked page. Leads have a valid contact method. Qualified conversations confirm fit and need. Offers / demos include proposals, trials, applications, webinars, or sales calls tied to a real next step.
Cash, not pipeline
Net collected cash means settled payments minus refunds and chargebacks—not contracts, projected LTV, or open invoices.
Consent and verification
Manual entries are self-reported. Connected sources can be marked verified. Public identity and detailed metrics require separate opt-in.
Before you start
Useful answers to reasonable objections.
The Navigator is designed to expose uncertainty, not cover it with confident-sounding AI output.
Will this work if my product is only an idea?
Yes. Your route begins with buyer evidence and a paid customer, pilot, or deposit before a larger build.
What if I already have customers?
The plan skips unnecessary validation and moves more time into repeatable pipeline, conversion, capacity, retention, and controlled scale.
Do I need an audience or an ad budget?
No. Low-reach, low-budget routes begin with warm contacts, targeted outreach, partners, communities, and borrowed audiences.
Is this generic AI advice?
No. The Express Plan uses six high-signal inputs and labels everything else as an assumption. The Full Navigator inside Build adds price, budget, sales cycle, assets, time, capacity, baseline metrics, and acquisition math.
Will my answers or numbers be public?
No. Planning inputs stay private. Public scoreboard participation requires a separate opt-in, and Build participants can use a name, an alias, or remain private.
Does the plan guarantee revenue?
No. It converts current inputs into testable decisions. Demand is validated only by buyer behavior and collected payment.
Do not copy someone else’s 100 days.
Use the same evidence checkpoints, but start from your real stage, buyer, reach, assets, capital, capacity, and willingness to sell.
Your next move
Find the route your business has earned.
Complete the short diagnosis. Watch AI build your Express GTM Plan, then keep the same copy in your inbox. Inside the challenge, run the Full AI Audit, turn the result into a living Navigator, and execute it with the community.
Get My Express GTM Plan ↗